---
title: Our history -  Reframe
description: Our mission is to support as many people as possible through cancer. We have spent over 10 years building exceptional support for anyone touched by cancer.
---

![Supporting](https://www.reframe.co.uk/hs-fs/hubfs/iStock-1349214017%20cropped%201000%20compressed.jpg?width=575&name=iStock-1349214017%20cropped%201000%20compressed.jpg)

# Our mission is to support as many people as possible through cancer

 We have spent over 10 years building exceptional support for anyone touched by cancer.

Throughout our 10-year history, we've helped people through cancer by giving personalised, continuous support from a dedicated Cancer Nurse Specialist. 

Dame Ann Heron Gloag DBE, founder and investor of Reframe is a business woman, activist and charity campaigner. She had a 20 year career in nursing before establishing Stagecoach. She is involved in philanthropic work with Mercy Ships to bring surgeries to people in Africa with little to no access to care. She founded Reframe after noticing an opportunity to provide better support to people going through cancer.

Here's the story of how it all started, to where we are now.

![Dame Ann Gloag](https://6274955.fs1.hubspotusercontent-na1.net/hub/6274955/hubfs/Ann%20Gloag%20compressed.jpg?width=300&name=Ann%20Gloag%20compressed.jpg)

## Our history

- ![iStock-1273555402 1000 compressed](https://6274955.fs1.hubspotusercontent-na1.net/hub/6274955/hubfs/iStock-1273555402%201000%20compressed.jpg?width=300&name=iStock-1273555402%201000%20compressed.jpg)
  
  ### 2012 | Reframe founded
  
  Reframe was founded by **Dame Ann Heron Gloag DBE** after she realised there was a gap in support around cancer treatment. She saw an opportunity to provide better support for people going through cancer, at a time when they need support the most.   
     
  Reframe (then known as Harley Street Concierge) initially helped people using private healthcare for their cancer treatment. Their dedicated **Reframe Cancer Nurse **was their advocate at every step and provided advice on alternate treatment paths, using our relationship with oncologists to arrange second opinions. 
- ![iStock-874867234 1000 compressed](https://6274955.fs1.hubspotusercontent-na1.net/hub/6274955/hubfs/iStock-874867234%201000%20compressed.jpg?width=300&name=iStock-874867234%201000%20compressed.jpg)
  
  ### 2016 | Cancer Support for Employers
  
  Our heritage allowed us to expand and offer **cancer support programmes for employers** looking to better support their people through cancer. The programmes support both people living with cancer, and their loved ones. Today Reframe works with insurance, technology and software organisations covering over 1.1 million lives, to give their people access to specialist, holistic cancer support from Cancer Nurses and Cancer Support Managers. 
- ![iStock-1349214017 cropped 1000 compressed](https://6274955.fs1.hubspotusercontent-na1.net/hub/6274955/hubfs/iStock-1349214017%20cropped%201000%20compressed.jpg?width=300&name=iStock-1349214017%20cropped%201000%20compressed.jpg)
  
  ### 2022 | Cancer support for individuals
  
  The COVID-19 pandemic put immense pressure on the healthcare system, resulting in the post-covid cancer backlog. Missed and delayed diagnosis’ have left gaps in support – making more choice to access help even more crucial.
  
  In 2022, we launched** personalised, private support for individuals** so anyone going through cancer, or supporting a loved one through cancer can get help from our cancer experts. 

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