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Supporting

Our mission is to support as many people as possible through cancer

We have spent over 10 years building exceptional support for anyone touched by cancer.

Throughout our 10-year history, we've helped people through cancer by giving personalised, continuous support from a dedicated Cancer Nurse Specialist. 

Dame Ann Heron Gloag DBE, founder and investor of Reframe is a business woman, activist and charity campaigner. She had a 20 year career in nursing before establishing Stagecoach. She is involved in philanthropic work with Mercy Ships to bring surgeries to people in Africa with little to no access to care. She founded Reframe after noticing an opportunity to provide better support to people going through cancer.

Here's the story of how it all started, to where we are now.

Dame Ann Gloag

Our history

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    2012 | Reframe founded

    Reframe was founded by Dame Ann Heron Gloag DBE after she realised there was a gap in support around cancer treatment. She saw an opportunity to provide better support for people going through cancer, at a time when they need support the most. 
     
    Reframe (then known as Harley Street Concierge) initially helped people using private healthcare for their cancer treatment. Their dedicated Reframe Cancer Nurse was their advocate at every step and provided advice on alternate treatment paths, using our relationship with oncologists to arrange second opinions. 
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    2016 | Cancer Support for Employers

    Our heritage allowed us to expand and offer cancer support programmes for employers looking to better support their people through cancer. The programmes support both people living with cancer, and their loved ones. Today Reframe works with insurance, technology and software organisations covering over 1.1 million lives, to give their people access to specialist, holistic cancer support from Cancer Nurses and Cancer Support Managers. 
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    2022 | Cancer support for individuals

    The COVID-19 pandemic put immense pressure on the healthcare system, resulting in the post-covid cancer backlog. Missed and delayed diagnosis’ have left gaps in support – making more choice to access help even more crucial.

    In 2022, we launched personalised, private support for individuals so anyone going through cancer, or supporting a loved one through cancer can get help from our cancer experts.