Our mission

Transforming individuals’ experience of healthcare by delivering support that is proactive, connected, and above all, hyperpersonal.

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Our technology

Reframe leverages advanced technologies, data and extensive expertise to deliver hyperpersonalised care and an enhanced client experience. Alix, our unique technology platform, enables the secure connection of diverse cloud-based services on behalf of the individual, providing them with greater insights and access to everything they need in one place.

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Our approach

Our hyperpersonal approach enables us to adapt our support in real time and anticipate additional services that may be needed based on individual circumstances.

Our programmes are tailored for each individual based on building a deep understanding of their needs and creating a personalised support plan to achieve their goals. Delivered by a dedicated support team whose priorities are to fulfill their holistic needs, build their resilience and improve their wellbeing.

Our services

Our community

880,000 individuals have access to our support
500+ top UK companies
500+ nationwide clinicians

Featured in

the independent

HR director

personnel today

Chartered Management Institute



Our people

Malcolm Cairns
Malcolm Cairns, CEO

Dan McGraw
Dan McGraw, CCO

Andrew Gueterbock, COO

Paul Bishop
Paul Bishop, CTO

Dame Ann Gloag DBE, Founder and Non-Executive Director

Pauline Bradley, Non-Executive Director

Our story

Our roots lie in cancer support. Complex diseases like cancer demand a nuanced and hyperpersonalised response. We’ve built on our experience and success in cancer, to support people living with, or caring for someone, with an unexpected or life-changing health event.

We are shifting the perspective from simply providing care, to sustaining overall health and wellbeing. And finding solutions to some of the biggest challenges in healthcare – as individuals and families, as employers and society.

Our values


We give people the tools they need to keep them moving forward.


However bad the situation, we deliver a source of hope.


Pioneering positive ways of working, we transform people’s experience of critical illness.

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